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Case studyInfiniqe × NEVAS

NEVAS

A regional B2B business. An ambition to reach India.

What the client wanted

NEVAS had an established bottled-water business in nearby markets. It wanted to reach customers across India and build recognition beyond its distribution network.

The challenge: create a route to new customers without relying entirely on region-by-region distribution expansion.

Add a direct route to the customer.

  • The strategic shift

    Introduce ecommerce alongside the existing B2B business, giving consumers a way to discover and order directly.

  • The buying experience

    Build a Shopify store with clear product categories, detailed presentation, consumer checkout, and a separate B2B enquiry pathway.

  • The customer acquisition plan

    Connect performance campaigns and social content to the store, supported by consistent packaging and offline communication.

  1. Regional B2B
  2. D2C + B2B
  3. Wider market access

Here’s what we built.

  1. Commerce

    • Shopify Store
    • UI/UX
    • Conversion Optimisation
    • D2C Ordering
    • B2B Enquiries

    1 / 4

    • The nevas.in home page: a frosted NEVAS glass bottle over a sunlit mountain valley, with the line From nature’s inspiration.
    • The Alkaline Water collection on nevas.in: three NEVAS bottles on teal behind the title, over the first row of products.
    • The product page for the 750 ml alkaline water in a glass bottle: its photos, price, features, box bundles from 12 to 180 bottles, and Add to Cart.
    • The Wholesale Inquiry Form on nevas.in: the products to order by the box on the left, the buyer’s details on the right.

  2. Marketing

    • Performance Campaigns
    • Social Media
    • Product Content
    • Advertising Creatives

    2 / 4

    • Nine posts from the NEVAS Instagram grid, @nevas.water: The presentation ended, the conversation didn’t; Liked the bottle?; 42 items on the menu; Thirst doesn’t wait; Does water really make a difference?; The best Indian hosts are part mind reader; Sharing is caring.
    • A NEVAS social post, Order Nevas directly at nevas.in: the whole bottle range on river stones below snowy mountains.
    • A NEVAS story ad, Premium hydration deserves premium packaging: the frosted glass bottle on a restaurant table.
    • A NEVAS ad for distributors, Partner with premium hydration brand, now in Bihar: three bottles before a temple at sunset.
    • A NEVAS post for the B12 water, Fuel your grind from the inside: the bottle in a gym bag beside tennis balls and a towel.
    • A NEVAS social post, Water for a superior you: the frosted glass bottle on a dinner table at golden hour.

  3. Packaging

    • Still
    • Alkaline
    • Vitamin-Enriched
    • Glass-Bottled

    3 / 4

    • The NEVAS range on a sunlit jungle rock, a tiger walking behind: three sizes of still water, the tiger-label alkaline, Vitamin B12 H2O, the white-label alkaline and two frosted glass bottles.
    • The 250 ml NEVAS still water bottle, its teal label lettered Still water under a line of mountains, in a crown of splashing water.
    • The NEVAS alkaline water carton, navy with an orange tiger, beside the 1 litre bottle with the tiger label.
    • The NEVAS Vitamin B12 H2O bottle, its orange B12 band on a clear label, in a crown of splashing water.
    • The navy NEVAS carton for twelve 750 ml glass bottles, beside the frosted glass bottle.

  4. Offline presence

    • Banners
    • Hoardings
    • Promotional Materials
    • Business Listing Coordination

    4 / 4

    • A NEVAS exhibition stall poster, The rapidly growing premium water brand in India, over the range and the line Trusted by leading Indian brands.
    • A NEVAS wall banner from the Goa branding, Your hydration partner: the full range and the ice cube pouch over misty blue mountains.
    • A NEVAS exhibition poster for franchise partners, Build business with premium water brand, beside a map of India marking its markets.

A new channel. A reported doubling of business.

2× business growth

Reported within two months of ecommerce launch.

  • Direct consumer orders

    A new D2C sales channel alongside the existing B2B business.

  • Reach beyond regional distribution

    Online ordering brought customers beyond NEVAS’s established nearby markets.

Next case studyMadhi Ni KhamniA local favourite. Ready to reach beyond South Gujarat.
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