Skip to content
Back to the presentation

Case studyInfiniqe × Madhi Ni Khamni

Madhi Ni Khamni

A local favourite. Ready to reach beyond South Gujarat.

What the client needed

Make MNK’s packaged Gujarati favourites easier to discover, understand, and purchase beyond its home market.

Its growing outlet network also needed connected inventory, billing, and franchise management.

The brief: packaging, marketing, Shopify ecommerce, and a QSR management application.

Preserve the legacy. Build the next customer journey.

  • Packaging that explains

    Food imagery, preparation instructions, nutritional information, and product icons helped introduce the range to unfamiliar customers.

  • Marketing that connects

    Product content, memes, influencer collaborations, and performance marketing brought the brand into digital conversations. Banners and hoardings extended its physical presence.

  • Technology that enables

    Shopify connected product discovery to online purchase. MNK QSR connected the operations behind its outlets.

  1. Packaging
  2. Campaign
  3. Product page
  4. QSR dashboard

Here’s what we built.

  1. Brand & packaging

    • Product Packaging
    • Product Communication
    • Banners
    • Hoardings

    1 / 4

    • The Madhi Ni Khamni ready-to-cook range on a red set: boxes of Khamni, Locho, Khaman and Idada, above the words Gujarati snacks.
    • The front and back of the Khaman box: steamed khaman, a 15-minute ready-to-cook badge and no-added-preservatives icons, beside the nutrition facts and seven cooking steps.
    • Five MNK farsan pouches on cream plinths: Mora Gathiya, Sev Mamra, Makai Chevdo, Tikha Gathiya and Surti Bhusu, above the words Gujarati snacks.
    • A mockup of the Khamni box, tilted in mid-air over a cream backdrop, with its 5-minute ready-to-eat badge.
    • The Tikha Gathiya pouch beside a bowl of the spiced gathiya, on a dark wooden table.
    • A web banner for the Khaman and Idada boxes: Gujarati snacks that carry a century of taste and trust, with Shop now.

  2. Marketing & content

    • Social Media
    • Informative Content
    • Memes
    • Influencer Collaborations
    • Performance Marketing
    • Food Photography

    2 / 4

    • Nine posts from the Madhi Ni Khamni Instagram grid, @madhi_nikhamni: reels of a presenter holding the Khamni, Khaman and Idada packs; Let me drive; Who am I without Gujarati nasto; Locho; Imagine a morning without this?; Like. Share. Sev.; and Monsoon must-haves from Gujarat.
    • A food photograph of idada: white squares topped with mustard seeds, curry leaves and coriander, on a wooden board.
    • A static MNK ad, Humare Gujarati snacks mein sab kuch hai: the four ready-to-cook boxes behind plates of idada, khaman, khamni and locho.
    • An MNK post that busts a myth, Khamni is just crushed khaman: not ours, we make it from scratch, over a Khamni box, a plate of khamni and cups of tea.
    • An MNK meme on the Johny Johny rhyme: Khamni khamni? Yes papa!, through Ready-to-eat, quick papa! and No preservatives, true papa! to Order online, ha ha ha!
    • An MNK post, Bhulna mat to carry: a hand holds up a string bag of MNK snack boxes against a blue sky.

  3. Shopify ecommerce

    • Product Collections
    • Snack Combos
    • Multi-Pack Options
    • Reviews
    • Online Checkout
    • Bulk Enquiries

    3 / 4

    • The themadhinikhamni.com home page: a hero for Gujarati combos that turn small cravings into full-table moments, with Khamni, Mora Gathiya and Locho packs, under a bar of pack offers.
    • The product page for Ready-to-Eat Khamni: its photos, a five-star rating from 10 reviews, 3, 6 and 9 pack options, the price, Add to cart, the pack offers and a bulk order enquiry button.
    • The Gujarati Combo collection: Instant Gujarati Snacks, MNK 100+ Years Legacy and Surti Breakfast combos, with their prices, 10% off and Add to cart.
    • The MNK cart drawer: a 3 pack of Ready-to-Eat Khamni, a bar that unlocks one and then two free packs, bestselling combos, discounts and Check out.

  4. MNK QSR application

    • Inventory
    • Inter-Outlet Ordering
    • POS & Billing
    • Franchise Monitoring
    • Rewards
    • Role-Based Access
    • Business Reports

    4 / 4

    • The MNK QSR point of sale on the web: the menu by category, the order being built, and the bill.
    • Three MNK QSR app store screens presenting the outlet app: its home, orders and inventory.
    • MNK QSR analytics: master orders across outlets, with sales over time and the order breakdown.
    • Three more MNK QSR app store screens: inter-outlet ordering, rewards and business reports.

What changed.

A direct online sales channel

Ready-to-eat and ready-to-cook products available through a dedicated Shopify storefront.

  • Connected brand communication

    Packaging, photography, digital content, and offline materials supporting a consistent brand experience.

  • One platform for outlet operations

    Inventory, inter-outlet ordering, billing, and franchise monitoring connected within MNK QSR.

  • Consolidated business information

    Sales, stock, and outlet-performance reporting brought into one management environment.

Next case studyYAWIAn idea to build a fashion brand.
Back to the presentation