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Case studyInfiniqe × JUMBO

JUMBO

An established business. Two priorities for its next chapter.

What the client needed

Make JUMBO Steels’ brand reflect its 45+ years of manufacturing experience and connect its growing distribution network through technology.

Infiniqe worked across two parts: JUMBO Steels, the brand, and JUMBO CONNECT, the SaaS product.

“Quality above all.”A clear idea, carried into the market.

  • Brand direction

    Make “Quality Above All” the central message across JUMBO’s identity, website, content, and offline communication.

  • Market connection

    Reach contractors, distributors, and builders through search, social media, and offline engagement.

  • Product direction

    Build JUMBO CONNECT around actual workflows from regional pricing and bulk orders to dispatch, partner rewards, and reporting.

Here’s what we built.

  1. JUMBO Steels: brand

    • Identity & Messaging
    • Website
    • SEO
    • Social Content
    • Brochures
    • Hoardings
    • FM Jingles
    • Offline Engagement

    1 / 2

    • A JUMBO hoarding that launches JUMBO CRS, corrosion resistant steel: a TMT bar under blue lightning, with a scan-to-order QR code and the NABL and ISI marks.
    • The JUMBO TMX logo: the wordmark under its yellow triangle, with TMX between two ribbed bars, in white on JUMBO red.
    • The cover of a JUMBO Instagram carousel, Ghar ne ghar shu banave che?, over a modern brick and white house at dusk.
    • The jumbosteels.com home page: a video of glowing bars on the rolling mill, under the line Precision rebars, forged from 100% hot rolled billets.
    • A yellow spread from the JUMBO brochure: Ultra tungsten technology, engineered to grip, beside the feature cards for a bar with a stronger outer layer and a softer core.
    • The cover of a JUMBO reel, Ghar raah jue che in Gujarati: a woman in a maroon sari holding a brass thali with a lit diya.
    • A JUMBO price poster for South Gujarat: the Parity revise basic rates for 10–25 mm and 8–32 mm bars, and 300 a ton off with the coupon NEWPARITY.
    • The 100% automatic integrated mill on the jumbosteels.com product page: eleven steps from scrap collection and iron ore reduction to order dispatch.

  2. JUMBO CONNECT: SaaS

    • Partner Registration & KYC
    • Regional Pricing
    • Bulk Ordering
    • Dispatch Tracking
    • Rewards & Memberships
    • WhatsApp Integration
    • Business Reporting

    2 / 2

    • The jumboconnect.in home page: Order TMT steel bars instantly, with real-time pricing and order tracking, and buttons to partner as a distributor or join as a contractor.
    • Three JUMBO CONNECT app screens: the splash, choosing a role, and account verification.
    • Three JUMBO CONNECT app screens: the distributor home with the day's TMT rate, an order priced by tier and rod size, and an offer's details.
    • Three JUMBO CONNECT app screens: the list of bulk orders, the order bucket, and checkout.
    • Three JUMBO CONNECT app screens: an order request's details, arranging a vehicle, and marking the order out for delivery.
    • Three JUMBO CONNECT app screens: claiming coins, the points history, and refer-and-earn invites.
    • The See it in action section of jumboconnect.in: the app's distributor hub on a phone, beside 500+ distributors, 1000+ contractors and the App Store and Google Play badges.
    • A JUMBO CONNECT flyer, India's first tap-to-order TMT bar platform: daily live bar prices, 24/7 order processing, delivery tracking and quality certificates, beside the app's login screen.

More visible in the market. More connected in operations.

JUMBO Steels: brand results

  • First-page rankings for regional Google searches.
  • Consistent communication across website, social media, print, and offline touchpoints.
  • A digital presence reflecting JUMBO’s manufacturing scale and expertise.

JUMBO CONNECT: platform results

  • Fragmented workflows brought onto one centralised platform.
  • Connected pricing, ordering, dispatch, payments, and partner management.
  • Automated membership progression and consolidated business reporting.
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