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Case studyInfiniqe × Illuminatics

Illuminatics

By Microlight.

The showroom was getting bigger. The brand needed to follow.

What the client needed

Illuminatics was moving from a small retail shop to a 5,000 sq. ft. showroom.

The next step was to introduce the space to architects and interior designers, strengthen industry connections, and make its digital presence reflect the expanded business.

We turned the expansion into an industry introduction.

  • Reach the people who influence lighting choices

    Focus launch outreach on architects, interior designers, and relevant industry professionals.

  • Extend the experience beyond the showroom

    Use digital communication to present the lighting range and introduce the brand to a wider audience.

  • Prepare for a larger design platform

    Develop a high-motion website supporting the brand’s presentation and FOAID-related digital requirements.

Here’s what we delivered.

  1. Showroom launch

    • Launch Support
    • Architect Outreach
    • Interior Designer Invitations

    1 / 3

    • Digital communication

      • Digital Media
      • Lighting-Focused Content
      • Design-Industry Communication

      2 / 3

      • Nine posts from the Illuminatics Instagram grid, @illuminaticslightingsolution: a red and white sculptural chandelier in a lobby, Types of lighting, 5 architectural lighting fixtures, When I say I love lights, The form, a dining table under a pendant, and a beam angle comparison.
      • An Illuminatics Instagram post: a sculptural chandelier of red and white glass spheres sweeping over a white lobby with red seating.
      • An Illuminatics Instagram post, 5 architectural lighting fixtures every designer should know, over a living room washed by warm downlights.
      • An Illuminatics Instagram post, Beam angle comparison: three downlights at 8, 15 and 24 degrees, each lighting a vase on a plinth.
      • An Illuminatics Instagram post, The form: a three-light recessed fitting drawn as a sketch, designed to sit quietly within the space.
      • An Illuminatics Instagram reel cover, When I say I love lights, this is what I mean, over an indoor garden lit by a glowing strip.
      • An Illuminatics Instagram reel cover, Types of lighting: a recessed downlight above a bedroom with a wardrobe and dressing table.
      • An Illuminatics Instagram story for Lohri: a bonfire between two dhols on deep blue, signed Illuminatics Exim Pvt. Ltd. | Microlight.

    • Website

      • High-Motion Website Design & Development
      • Visual Brand Presentation
      • FOAID-Related Digital Readiness

      3 / 3

      • The Illuminatics home page: a wireframe house lit by warm uplights, beside the line Atmosphere, engineered.
      • The scroll tour of the house on the Illuminatics site, at the kitchen: a lit profile over the counter and a warm pendant over the dining table.
      • Light that keeps time: scene buttons, a dimmer and a colour temperature slider beside the 3D house, its landscape uplights glowing.
      • Precision you don't see: a linear light drawn apart into its housing, mechanism, light source and diffuser.
      • The Illuminatics products page, From 39 mm to a metre of light, with the range drawn in line from a pencil spot to a long linear profile.
      • The Spaces section of the Illuminatics home page: homes, hotels, offices, retail and landscape, with three desks under linear lights for offices.
      • The Illuminatics site footer: a light control for the whole site above the illuminatics wordmark, lit by three lamps.

    A new showroom. A connected brand introduction.

    5,000 sq. ft. showroom launch supported

    Outreach brought the launch to the architectural and interior design fraternity.

    • Physical and digital presence aligned

      Digital communication and the website reflected the business’s new scale and direction.

    • High-motion website delivered

      An immersive online presentation supporting its lighting offering and industry exposure.

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